I often think about what it is that draws me to certain bands. Of course The Melmacs are my cup of tea (or better yet, my pint of beer) musically. But beyond that, there's something special with this band. And I just realized it: I've never known another band that puts more love into its music. And I'm not just talking about a love for playing music. I'm talking about using that music to put more love into the universe. New single "Keep On" is a perfect case in point. This song is essentially a pep talk to anyone who might be listening. Its message is simple and powerful: no matter how bad things get, you should never give up on hoping for better things. As long as you believe in yourself, it's never too late to turn things around. And what I appreciate about this song is that it's not really aimed at one person in particular. It's aimed at all of us. How can you possibly listen to this song and NOT feel inspired to be kind to yourself — and to others as well? Musically, this is one of the band's most "pop" songs yet, but it still has that punk energy and urgency to it. Bimmi's sprightly keyboard riff is totally infectious, and the whole song is as well. This is not phony feelgood nonsense — this is a genuine anthem of hope and resolution. The Melmacs are not going to tolerate you quitting on life because they know you deserve better! There are not sufficient words in the English vocabulary for me to convey how much I love this band! The full album EUPHANCHOLIA will be out April, and it's going to be an early contender for album of the year. For now, check out this new single and keep on keeping on!
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