I can't believe it has been more than three years since Alvilda released its debut EP on Alien Snatch Records. Man, time flies! The Paris-based foursome returns today with C'est Déjà L'heure, its fantastic debut long player on Static Shock Records. This full-length release finds Alvilda sticking with the sound that first captured our hearts back in pandemic times: '60s girl group pop by way of '70s power pop with an old school punk rock edge and lyrics sung in French. What's not to love? I suppose I'd get even more out of this record if I knew what they were singing about, but knowing French is by no means a prerequisite for enjoying Alvilda. From start to finish, this album delivers the catchiest and most infectious power pop punk songs you could ever hope to hear. If you wondered what Alvilda has been up to over the last three years, the answer is clear: the band has been developing its chops on stage, honing its craft, and perfecting its timeless power pop sound. Ten tracks in a little under a half hour go by so fast because every second is a delight. As the title suggests, C'est Déjà L'heure was a long time in the making. But there's no denying it was worth the wait.
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