Wednesday, July 01, 2026

Sugar - "Keep Looping"


"Swipe and scroll.
Drop and roll.
Heads on fire." 

It still blows my mind when I realize Sugar is really back — as if I merely daydreamed this reunion and will soon wake up to discover that I imagined the whole thing. If anything, it seems like people are not talking enough about Sugar being revived and sounding very much like, uh, Sugar! "Keep Looping" is the band's third new track since last October, and the thing is blistering. On this song, Bob Mould is raging against AI and screen addiction, and that certainly could not be more topical in 2026. Sometimes I live in denial that we're living in a nightmare dystopia, but good ole' Bob is confronting the madness head-on. This is the punkiest and most ferocious the band has sounded since reuniting. Listen to those guitars! Listen to that rhythm section! The song would not have sounded out of place on Cooper Blue or Beaster. Man, this was no half-assed comeback. Sugar is ripping it like a band in its prime, and "Keep Looping" is truly a song for these times. Keep 'em coming, fellas!

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